An institution's private banking division will provide various services such as wealth management, savings, inheritance and tax planning for their clients. A high-level form of private banking (for the especially affluent) is often referred to as wealth management.
Scorpio Partnership Benchmark 2006, Press Release and summary [1] Private banking institutions showed an increase in profits and assets under management in 2006 following a period of slow growth by 3.8% in 2004. City Business Series, 2008, International Financial Services London [2] Switzerland, in particular Geneva, is a major location for private banking. Swiss banks hold an estimated 35% of the world's private and institutional offshore funds, or 4.6 trillion Swiss francs.
Source: Wikipedia > Private Banking
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