Nash Motors Topics

• principal stockholder
• customers satisfaction
• milwaukee wisconsin
• indianapolis indiana
• ajax
• business associates
• nash
• stockholders
• radiator
• automobiles
• marque
• high quality
• cars

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Nash Motors, Nash Motors

Mitchell was the manufacturer of Mitchell-brand automobiles between 1903-1923. Sales of Ajax automobiles, while quite respectable, were disappointing. It was believed that the same car would sell even better if it were called a Nash. Thus the Ajax became the "Nash Light Six" in June, 1926 and sales did improve, just as expected. In an unusual move, Nash Motors offered all Ajax owners a kit to "convert" their Ajax into a Nash Light Six. This kit, supplied at no charge, included a full set of new hubcaps, radiator badge, and all other parts necessary to change the identity of an Ajax into that of a Nash Light Six. This was done to protect Ajax owners from the drop in re-sale value their cars were sure to suffer when the Ajax marque was discontinued. In this way Nash Motors showed the high value they placed upon their customers satisfaction and well-being. Most Ajax owners took advantage of this generous move, and so "unconverted" Ajax cars are quite rare today.

The company started in Indianapolis, Indiana, in 1920, and later moved to Milwaukee, Wisconsin. The principal stockholder in LaFayette Motors was Nash Motors Company. Other major stockholders were Charles W. Nash and various of his friends and business associates. The high quality, high priced LaFayette cars did not sell well.

Source: Wikipedia > Nash Motors