Marketing Research, Marketing Research

Some marketing research firms that offer these services include Burke Marketing Research, Market Facts, Inc., and Elrick & Lavidge.

Customers in international markets may have very different customs, cultures, and expectations from the same company. In this case, secondary information must be collected from each separate country and then combined, or compared. This is time consuming and can be confusing. International Marketing Research relies more on primary data rather than secondary information. Gathering the primary data can be hindered by language, literacy and access to technology.

Competitive bids should be obtained and compared on the basis of quality as well as price. A good practice is to get a written bid or contract before beginning the project. Decisions about marketing research suppliers, just like other management decisions, should be based on sound information.

C. Nielsen, Burke Marketing Services, M/A/R/C). Equally appealing are careers in business and nonbusiness firms and agencies with in-house marketing research departments (e.g., Procter & Gamble, Coca-Cola, AT&T, the Federal Trade Commission, United States Census Bureau). Advertising agencies (e.g., BBDO International, Ogilvy & Mather, J. Walter Thompson, Young & Rubicam) also conduct substantial marketing research and employ professionals in this field. Some of the positions available in marketing research include vice president of marketing research, research director, assistant director of research, project manager, field work director, statistician/data processing specialist, senior analyst, analyst, junior analyst and operational supervisor.

Source: Wikipedia > Marketing Research