Internet Marketing Topics

• electronic customer relationship management
• customer relationship management
• multichannel marketing
• web analytics
• media campaigns
• exposure response
• advertising medium
• internet mail
• internet e mail
• customer data
• internet media
• marketers
• accountability
• efficiency
• advertisers
• scope
• marketing management
• media marketing
• wireless marketing

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Internet Marketing, Internet Marketing

Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line mediathrough the use of web analytics for instanceInternet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.

Source: Wikipedia > Internet Marketing