Brand Management, Brand Management
When all a company's products are given different brand names, this is referred to as individual branding. When a company uses the brand equity associated with an existing brand name to introduce a new product or product line, this is referred to as "brand extension." Fu, Guoqun, Jiali Ding, and Riliang Qu. "Ownership effects in Consumers Brand Extension Evaluations." Journal of Brand Management 16Jan 2009 221-233. Web.19 Jun 2009.
Source: Wikipedia > Brand Management
Web Links
- BrandBASE | Consumer Packaged Goods(CPG) Brand Management & Sales Contacts, Modified June 11, 2009, 12:00 am
- Online Reputation Management Brand Management and Brand Protection, Modified April 24, 2009, 12:00 am
- Brand Management - PriceGrabber, Modified July 3, 2009, 12:00 am
- Brand, Brand Management, Brand Management Passionate ..., Modified April 14, 2009, 12:00 am
- All Brand Manager Jobs | Indeed.com, Modified June 30, 2009, 12:00 am
- Tampa Brand Management: Brand Management Consulting & Consultants ..., Modified June 26, 2009, 12:00 am
- BrandBASE | Consumer Packaged Goods(CPG) Brand Management & Sales Contacts, Modified June 13, 2009, 12:00 am
- Marketing & Brand Management, Brand management, Brand management from ..., Modified June 18, 2009, 12:00 am
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